Privacy policy

Privacy Policy

Last updated:

At Down & Awake, we value your trust. Protecting your personal information is our highest priority. This Privacy Policy explains how we collect, use, store, and safeguard the data you provide when using our website or interacting with our brand.

By accessing downandawake.com, you agree to the practices described in this policy.

1. Information We Collect

We collect information to provide and improve your shopping experience. This includes:

A. Personal Information

Provided directly by you:

Name
Email address
Phone number
Billing & shipping address
Payment details (processed securely by payment gateways; we do not store full card details)
Order history

B. Automatically Collected Information

Collected when you browse our website:

IP address
Device information
Browser type
Cookies and tracking pixels
Pages viewed, time spent, and referring URLs

C. Optional Information

Provided when interacting with us:

Reviews, feedback, or survey responses
Wishlist selections
Social media interactions (if you connect via social login)

2. How We Use Your Information

We use your information to:

Process and deliver your orders
Communicate order updates, confirmations, and support responses
Improve website performance and user experience
Personalise your shopping experience
Send promotional offers, newsletters, and updates (only with your consent)
Prevent fraud and ensure secure transactions
Comply with legal and regulatory requirements

3. Cookies & Tracking Technologies

We use cookies to:

Improve website functionality
Remember your preferences
Analyse user behaviour
Provide a smoother shopping experience

You can control cookie settings through your browser. However, restricting cookies may affect certain website features.

4. Sharing Your Information

We never sell or trade your personal data.
We may share your information only with trusted partners who help us operate our business:

Payment processors (e.g., Razorpay, PayPal)
Shipping & logistics partners
Marketing and analytics tools (such as Meta Pixel, Google Analytics)
Customer support providers
Website hosting & security services

These partners are allowed to use the data only for fulfilling their services and must keep it secure.

5. Data Retention

We keep your information only as long as necessary to:

Fulfill your orders
Provide customer support
Meet legal obligations
Improve your shopping experience

Once no longer required, your data is securely deleted or anonymized.

6. Protecting Your Information

We implement strict security measures including:

SSL encryption
Secure servers
Limited access controls
Fraud monitoring

While we take all precautionary steps, no system is 100% secure. By using our website, you acknowledge and accept this risk.

7. Your Rights

Depending on your region, you may have the right to:

Access your data
Request corrections
Request deletion of data
Opt out of marketing communications
Withdraw consent
Disable cookies

To exercise any of these rights, email us at support@downandawake.com.

8. Children’s Privacy

Down & Awake does not knowingly collect personal information from individuals under 18 years of age.
If you believe a minor has shared data with us, please contact us so we can remove it.